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Caffeine Shop

With all those fresh and original design ideas for coffee shop identities, we struggled with the question what is there at the very base of the coffee. What we found out was very simple and calling to be used – the substance itself: caffeine. Twisting it creatively into the name of business, original and funny approach turned into realization of the idea. The brand Caffeine Shop was well received even with the molecule being the graphic part of the logo, thus underlining the idea and identity.

Project name: Caffeine Shop
Art Director: Martin Kuspal
Agency: MAISON D’IDÉE
Client: Caffeine Shop Prague
Design year: 2015
Country: Czech Republic