Packaging design for new flavored curd products
We have worked with the client on a successful project in the past which gave us a perspective on how he thinks and what are the expectations from a design agency. This time, we were lucky to participate on a development of a brand new product right from the start. Our bold choice to brand all product flavors with distinctive purple color was welcomed and resulted in a strongly visible product which stands out in the crowd. Client insisted on keeping it rather simple then full with elements and the result was delicious.
Project name: Packaging for Rajo Fit Tvaroh
Art Director: Martin Kuspal
Agency: MAISON D’IDÉE
Client: RAJO a.s.
Design year: 2015