The advertising for Furniture Nature focuses on emphasizing the beauty nature itself provides. Organic shapes, high quality products, only natural materials and most carrying woodworking is what makes this brand so special. Our goal was to help them find the right message and transform it visually. We have decided to create an enormous sculpture, well at least compared to the woodpecker. We have added a small construction site to it and some leaves and moss at the bottom. The truly most beautiful shapes and masterpieces come from nature, and the way she does it are still mysterious to us. Perhaps, one day you will find a woodpecker sculpting something in the woods. We believe it is possible if you keep your eyes open.
Project name: Furniture Nature Advertising
Art Director: Martin Kuspal
Agency: MAISON D’IDÉE
Design year: 2015