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GCE Campaign CGI Animation

A part of the GCE Simply safe campaign was this educational and promotional CGI animation. We have custom made every detail used in this animation, from clothes to the look and technical details of the scene, character and equipment. The animation uses camera movements and schematics to show how the equipment works. Entire clip was later published on YouTube and launched using its very own microsite, offering additional information about the campaign.

Tommy Jönsson
Business Development Manager
Cutting & Welding Technologies
GCE Group
25th May 2015, Malmö Sweden

 

Project name: GCE Campaign CGI Animation
Art Director: Martin Kuspal
Agency: MAISON D’IDÉE
Client: GCE Holding AB, Malmö
Design year: 2015
Country: Sweden

http://simplysafe.gcegroup.com/