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Luntzer Modern Beer Packaging Design And Advertising

A very hard assignment for new packaging design and ad campaign came from a new entrant to market. In one of the most competitive industries nowadays where almost everyone focuses on promotion of historical background of breweries our team had to come up with an idea to really differentiate. A rather young but high quality beer with limited budget has the only chance of promotion through extraordinary packaging. After discussion with client the decision to attract more young and hip people has been made and the creative started their work. The resulting packaging is modern, trendy and makes you want to drink the beer just because of the package.

Mentioned on:
http://www.thedieline.com/blog/2014/8/15/luntzer-beer
http://www.packagingoftheworld.com/2014/07/luntzer.html

Project name: Luntzer Modern Beer Packaging Design And Advertising
Art Director: Martin Kuspal
Agency: MAISON D’IDÉE
Design year: 2014