jack sailar horcica 1

Jack Sailor Mustard Packaging Design

The packaging creation assignment asked for conservative packaging for mustard. The challenge started again as always with market research meaning we have bought (and lately eaten) a lot of mustards to see what the trends are and to try and come up with something that would not be lost in on the shelves. We created a simple packaging whit a simple old-fashioned element but simplistic enough to be trendy to stand out. The concept for advertising aims to communicate the toughness of the mustard trying to target especially man in a bit alpha male approach. The result shows concept of print ad with Jack Sailor – the tough corsair.

Project name: Jack Sailor Mustard Packaging Design
Art Director: Martin Kuspal
Design year: 2013