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Muratore Italian Pasta Advertising

A simple assignment. Be as creative as you want. The Italian client explained to us that the secret to a good pasta lies in creativity. The name MURATORE symbolizes the old Italian masons. So we decided to get inspired by an Italian sculpture and create busts made up from spaghetti. The part of the assignment was also to come up with a sort of a catch phrase that would communicate the “artistic” value put inside the preparation of pasta the client wanted to communicate to the audience, but when we showed to client the first concept we agreed to first test it on a small focus group and see if they got the message. As there was no negative answer we decided to go with a simple visual without saying anything.

Project name: Muratore Italian Pasta Advertising
Art Director: Martin Kuspal
Client: Muratore Pasta
Design year: 2013