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#packaging #keyvisuals #photography

We were given the opportunity to work on a popular Mexican food brand.

Nuevo Progreso is a Mexican food manufacturer. The company’s been around for a pretty long time. The owners care about the origin of the ingredients, which is why Nuevo Progreso products are sold all over Europe.

The client approached us with a request for a packaging redesign for a range of Tortillas and Tortilla chips. As part of this collaboration, we produced a complete set of print data, a set of new icons, and a revision of all text. Along with the packaging design work, we also prepared a set of key visuals, a web banner, and materials for a expo in Budapest. As part of the preparation of the key visual, we carried out on-site food photography in cooperation with great chef Martin Polacko, then used the photos for both the key visuals and packaging design.

And if you’re in Prague, we advise you to go for Mexican food at Mexicali Mercado Taco Bar in Prague 9. It’s not just any restaurant. It’s the place where the whole Nuevo Progreso company started its journey.

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