Corporate identity
and branding

Transform your business with our expertise in corporate identity,
visual branding, and creativity.

In the corporate world, nailing the branding game is like giving your company a personality makeover, and it’s crucial for a bunch of reasons.

Your brand becomes the face and soul of the company, wrapping up its values, 
mission, and vision. A well-crafted brand isn’t just there to look good – it’s about 
leaving a mark, being remembered, and radiating professionalism and trustworthiness. Digging into the strategy side, good branding sets up a rock-solid base for all 
your marketing moves. It’s like having a secret sauce that guides your marketing strategies, making sure every message hits the bullseye with your audience. 
This, of course, cranks up the power of your ads and promotions. Branding isn’t just an expense; it’s an investment in your company’s future. It’s like planting seeds for growth, making customers happy, and securing a solid spot in the market that can weather the storms. It’s the kind of investment that pays off in sustained growth, happy customers, and a standing-ovation-worthy position in the market.

We take care of our
clients located in
7+ countries, such as Germany, Austria, Czech Republic, Slovakia, Bulgaria, Romania, UAE, and more.

Products with our design
are sold in retail in
countries worldwide, including the EU, Middle East and East Asia.

Our in-house team
has more than
specialists, dedicated to provide the best services possible.

We are on the market
for more than

1. Why is corporate identity and branding so important for a brand?

Firstly, it’s like your signature look – a well-crafted brand identity ensures people can spot you in the crowd, making your brand memorable and unmistakable.

But it goes beyond just looks – it’s about building relationships. Consistent branding builds trust with your customers, like having a friend who’s always reliable. This trust transforms into loyalty, keeping your customers coming back for more.

2. How corporate identity and branding can help a brand differentiate itself?

Corporate identity lays the visual groundwork, and branding expands this foundation into a comprehensive strategy that encompasses messaging, persona, positioning, and customer experience.

Together, they form a synergistic alliance that empowers a brand to stand out distinctly in the corporate landscape.

3. Why corporate identity and its rules must be applied across all communications?

In the realm of long-term branding success, the unwavering application of consistency stands as a foundational principle.

This steadfast commitment not only reinforces the brand’s identity over time but plays a pivotal role in cultivating a robust and enduring brand presence. It is this commitment to uniformity that forms the bedrock upon which a brand’s lasting impact is built, ensuring a cohesive and recognizable image that resonates with stakeholders and withstands the test of time.

4. What corporate identity consists of?

Absolutely, your statement accurately captures a key distinction.

Corporate identity is indeed more static compared to branding. It concentrates on the visual elements that provide a consistent and professional representation of the company. This stability is crucial for maintaining a cohesive and recognizable image across various platforms and materials. In contrast, branding, being a broader and more dynamic concept, involves ongoing efforts to shape the overall perception of the brand, considering emotional connections, customer experiences, and market trends.

5. The elements of branding

Branding integrates a logo, name, and tagline for visual and verbal recognition, while ensuring a unified visual identity, incorporating typography and a defined color palette to maintain a consistent aesthetic.

Effective brand messaging and positioning communicate values, and a brand’s personality and story contribute to building a unique identity and emotional connection with the audience. Brand experience, packaging, customer service, and brand culture further shape how a brand is perceived, contributing to overall brand equity and market strength.

6. The process of corporate design and branding

The brand creation process involves five key steps: initial analysis, logo and identity creation, finalization of the design, and the development of comprehensive brand books to establish and maintain a cohesive and impactful brand presence.

  • How to proceed with this creation. Here, it’s more about what your creation process is like from the client contacting you to handing over the finished product?
  • The creation process begins with a joint briefing, followed by analyzing existing communication, evaluating competition, and understanding the market. We then proceed to create the logo and identity, including moodboards, logotypes, and color schemes. Visual demonstrations are presented, discussions with the client ensue, and the final step involves creating the logo manual, design manual, and delivering all source files to the client.

7. Customized corporate design and branding

Our company combines creative expertise with strategic thinking to meticulously design visually compelling and strategically aligned brand identities.

These crafted identities resonate with the target audience, aiming to propel your business towards success.

Here’s a look at what some of our
clients say about us

“We have been working with Maison for a few years now, and their team is very professional, with a keen eye for detail and a deep understanding of our needs. The workflow was incredibly smooth thanks to their efficient processes and clear communication channels. Their dedication to delivering high-quality work was evident throughout all projects. I highly recommend Maison for anyone seeking a reliable partner for various marketing campaigns.”

Michelle Jurgens

“Thanks to the creativity in creating new labels and the precision of the company, we managed to attract customers and increase sales. Working with this company has been great and we will be happy to return in the future.”

Nikola Šantrůčková

“The collaboration with Maison d'Idée was extremely productive. Our challenges were understood right from the start. A creative, humorous but also economical strategy was quickly developed. Many thanks for the excellent collaboration!”

Katharina Pfeiffer
Bad Ischler

“All base UI elements are made using 
Nested Symbols and shared styles thata re logically connected. Gorgeous, high-quality video sharing on desktop, mobile, tablet. All base UI elements are made using Nested Symbols”

Tomáš Žilla
CEO of Konopná farma Liptov

Look at some of our most successful
branding projects

Key Visuals and Design Concept for a Tire Producer GT Radial

Our team developed a new design concept and key visuals set featuring 3D graphics for an international tire producer.
#giti #print #materials #dtp

Branding and visual identity for multifunctional building

Sokolovna Pruhonice, Prague, Czech Republic
#branding #restaurant #print #webdesign

Naming, branding and constant care for active communication of the law firm

Campaigns and special promos for events and direct marketing.
#logo #naming #identity #law #campaigns #webdesign


What is a corporate identity?

A well-defined corporate identity is crucial for brand recognition, building trust, and projecting professionalism. It ensures a consistent and memorable brand experience across all interactions, leaving a lasting positive impression on stakeholders.

What is branding?

Branding is how a product, service, or company sets itself apart from others through its unique name, logo, and overall image. It’s about creating a positive and memorable impression to build trust and loyalty with customers.

Why is corporate identity and branding important?

Branding and corporate identity are crucial for differentiation, recognition, and trust, providing a consistent and positive image that fosters customer loyalty and credibility in a competitive market.

What are the elements of corporate identity and branding?

The main components of branding and corporate identity encompass visual elements like logos and design, messaging and positioning strategies, consistent application across diverse platforms, and the establishment of a positive and distinctive brand perception among customers and stakeholders.

What is the process of creating a corporate identity and branding?

The branding and corporate identity process unfolds through a sequence of stages: initial briefing for project understanding, in-depth analysis of market and competition, creative brainstorming to generate ideas, crafting the logo and overall visual design with attention to typography and color schemes, incorporating essential identity elements, gathering feedback for refinement, obtaining final approval, and concluding with the creation of detailed logo and design manuals to ensure cohesive and consistent brand representation.

What is the price for creating a corporate identity and branding?

Setting a budget for corporate identity and branding depends on the project scale. The process is usually divided into two parts. The creative design development phase is followed by the implementation phase. Both depend on several variables, such as project geography, type of organization, and marketing goals.

Can you create only some part of the corporate identity

Establishing a comprehensive and cohesive visual identity package is generally preferable, as creating individual segments in isolation may lead to inconsistencies and diminish the overall impact and effectiveness of the brand.

What if I don't like the corporate identity you suggested?

If the plan is followed, and communication between us and the client occurs at the agreed-upon times and to the agreed extent, this scenario may not even arise.

When will the results of corporate identity or branding start to show?

The timeline for seeing tangible results from a new corporate identity or branding initiative can vary based on several factors, including the industry, market conditions, and the effectiveness of the implemented strategy. Generally, some aspects of improvement might be noticeable relatively quickly, while others could take more time.

Wanna work with us?

Let’s get in touch