Packaging that doesn’t just sit on the shelf.

The price of packaging design depends on the scope of the project, the type of packaging, the number of variants and the full extent of the work involved. Designing a single new package is one thing; creating a complete system for dozens of products is quite another.

The price may include strategy and analysis, a creative concept, the packaging design itself, 3D visualisation, preparation of print data, print optimisation or print supervision.

Following your initial brief, we will recommend a suitable scope of services and prepare a detailed quotation.

It depends on the complexity of the project, the number of variants and the speed of approval. A simpler design for a single package is less time-consuming than creating a complete packaging system.

For a new product, we take into account not only the design itself, but also analysis, the creative concept, revisions, preparation of print data and, where necessary, visualisation or print supervision.

We draw up a specific timetable based on the scope of the project before it begins.

We work with various types of primary and secondary packaging. For example, we design cardboard boxes, labels, foil pouches and doypacks, as well as glass and plastic packaging and comprehensive multipack and retail solutions.

When designing, we don’t just focus on the graphics. We also take into account the material, printing technology, how the packaging will be used and how it will perform on the shelf.

Print supervision is the professional oversight of packaging production directly at the print works. Its aim is to ensure that the final print product corresponds as closely as possible to the approved design and the technical requirements of the project.

We check, for example, colour accuracy, print data, the alignment of individual elements, materials and surface finishes. Where necessary, we can liaise directly with the print shop to resolve technical issues arising between the design and production stages.

This is important in packaging because a design that looks good on a screen may not look equally good on the final packaging without proper preparation and inspection. We therefore carry out print supervision for the majority of our packaging projects.

Packaging alone does not guarantee a product’s inclusion on the shelves, but it can significantly influence how a product is perceived within its category and whether it is ready for the retail environment.

We have many years’ experience with packaging for brands whose products have made it onto the shelves of retail chains. In our projects, we therefore also consider how the product performs on the shelf, how it stands out from the competition, and how the entire product range can be systematically organised.

Our past work with clients and their products has also led to new distribution opportunities and product listings in retail chains.

We work with both. The size of the brand isn’t a deciding factor for us. What matters is what the product needs and where it needs to go.

We have experience with both individual products and extensive product portfolios. For larger brands, we can manage tens to hundreds of SKUs; for smaller brands, we can create a basic packaging system that allows them to grow gradually.

In long-term partnerships, it is precisely this system that proves crucial – a new product does not have to start from scratch every time, but builds on clearly defined brand guidelines. At Mäspome, for example, we currently manage the packaging design for more than 300 SKUs.

We have the most experience in FMCG and retail – food, drinks, spices, dietary supplements, cosmetics, drugstore products and other consumer goods.

We have worked on individual products as well as extensive product ranges and private labels. For each segment, we take into account its specific characteristics, sales methods, target customers and competitive environment.

Yes. For projects targeting multiple markets, we can localise content and communications in such a way that the packaging remains visually consistent whilst meeting the requirements of each specific market.

When localising, we do not simply translate texts. The length of the text, the hierarchy of information, the brand’s visual guidelines and the practical requirements of the specific market are also important.

Depending on the scope of the project, we can manage or coordinate individual parts of the process.