#digital #painting #illustration #x-mas #chocolate #packaging #byMAISON
This project has taken off quickly, right from the start. We launched it in May 2018, even though Christmas time was not close by. When it comes to marketing and advertising for certain holidays such as Christmas, graphics must be prepared a little before the snow comes. (At least that should be the case!)
Digital painting is a form of illustration that exploits the best of traditional painting and oil painting. Digital painting gives us the flexibility and ability to edit the entire creative process.
As a creative director, I don’t really like to edit the work of my colleagues if something were to go wrong. Daniel, our internal illustrator feels strongly about this. At the beginning of this project we researched for a while about how we would like to create something unique related to the Christmas holiday. Daniel continuously moves the illustration and project as a whole through his craftsmanship and artistic sensation. We are very happy with this project. Our clients are just as excited!
On the packaging design of these small boxes of chocolate, we wanted to create modern stylizations. We wanted to bring a nice feeling of Christmas joy to the packaging design.
At a first glance, it is obvious that the Santa Clause illustration dominates the packaging design. The background is further suppressed with basic product information. We chose a snowy white scene, with fine gold elements, incorporating a thin, elegant and fine font. The inside of the packaging is a golden metallic color. Each chocolate is then wrapped in a small tasty wrapper. Each piece is also visually interconnected with the Christmas theme, lasting a long period of time in the box.
We would like to wish you an early, Merry Christmas, even if it is still summer time!