The assignment expected us to come up with a branding for special niche Olive Oil from the area of Marjeyoun. We had to come up with a feasible storyline that would further serve as main feature of marketing communication. After few days of studying about Olive oil, the production, Lebanon and the area itself we found out interesting information. The Marjeyoun district used to have 54 water springs representing sometimes last resort for travellers and locals in rather sunny area. Using this historical information is however the only old element presents. the design of Logo and Packaging has been made with focus on two things. First is the limited amount of Olive oil that can be produced from the area and possible lack of high-end design packaging producers. Second is the niche market the oil will be targeting. Therefore we used a standard bottle with unprecedented design of etiquette. Resulting design uses 3 variations for Olive Oil Extra Virgin, Nuovo and Organic. The project will be followed by development of an interactive website in several foreign languages.
Project name: 54 Marjeyoun Olive Oil Packaging Design
Art Director: Martin Kuspal
Agency: MAISON D’IDÉE
Client: 54 Marjeyoun
Design year: 2014