#packaging #vegetable #enjoy #chips #byMAISON
Our agency was commissioned to create a seasonal retail communication for a vegetable crisps brand. The communication strategy included adapting the packaging for Halloween and Christmas.
We tapped into the brand’s visual style, which made heavy use of photorealistic retouching. We created playful visuals that worked just as well on POS materials as they did on the product packaging itself. Packaging adapted to seasonal campaigns works, and we know this well.