Branding Lawyers with a Technological Edge
For the law firm Mathison, we developed both the branding and the naming, followed by a complete visual communication system. The project also included a new web design, banners, and a series of professional photographs. Our goal was to differentiate Mathison within the legal services sector and present it as a partner equally fluent in law and modern technologies.
The color identity is based on a combination of dark blue — the color of trust and stability — with a contrasting pink that adds energy and distinctiveness to the brand. The photographs and banners convey a clear message: Mathison is a law firm that understands startups, investors, and technology companies. The result is consistent communication that works equally well online and offline, reinforcing the brand positioning of “technology driven lawyers.”
