For the packaging design of ChoChi instant soups, we created a bold and striking concept that immediately grabs attention. By using vibrant colors and dynamic graphic elements, we achieved a modern and playful visual style. A key element of the brand identity is custom typography, which gives the brand a distinctive character and highlights its uniqueness in the market.

Beyond graphic design, we also focused on food photography and styling to enhance the taste experience and visually emphasize individual ingredients. This strategic approach to packaging design contributed to the brand’s rapid success in retail in the Czech Republic, where ChoChi successfully established itself among competitors.