Premium branding for a used car dealer in Slovakia
For the brand MYTREND Slovakia, specializing in the sale of used vehicles, we designed a comprehensive branding that highlights the company’s dynamism, reliability, and modern approach. The project included the creation of a unique logo design, visual identity, and application materials from offline to digital. The goal was to create a premium, memorable, and distinctive visual style that instantly communicates quality and speed.
The logo consists of a striking geometric symbol – a trio of diagonal lines that evoke speed, direction, and progress. This strong logotype is complemented by modern sans-serif typography, emphasizing the contrast between the brand name and the “Slovakia” localization. The dominant color palette – a combination of bold orange and black – reinforces the visual identity as energetic, technically advanced, and masculine.
We implemented the visual style across various applications – from vehicle wraps, company interiors, and merchandise (caps, T-shirts) to digital channels such as social media. The entire identity is consistent, easily recognizable, and ready for further brand growth. MYTREND Slovakia’s branding proves that even used cars can have a premium visual standard and inspire trust at first sight.
In addition, we designed the complete web project, emphasizing simplicity, clarity, and user comfort. The design aligns with the brand’s visual identity – clean, modern, and technically oriented. The project also included the creation of an intuitive user interface, optimized for all devices, with the aim of ensuring a pleasant and efficient user experience.
