As a packaging and branding agency, we were there for the transformation of the Milit brand – from the concept through the development of visual identity to the detailed processing of the packaging design for the entire product line. The Milit brand was created with the aim of establishing itself in the highly competitive laundry detergent segment and appealing to customers through a combination of trustworthiness, purity, and high visual recognition.
At the heart of the brand system is an iconic green ball, which serves as a strong visual element across the entire portfolio. The packaging design of individual products – washing powders and gels of various volumes and formats – was created to appear uniform, while at the same time visually distinguishing between the different variants. We emphasize clear orientation, a premium visual impression, and functional communication of the main benefits (e.g., hygienic protection, long-lasting fragrance, XXL format).
The packaging and branding of the Milit brand together create a strong visual identity that is easy to read on the shelf, memorable, and commercially functional. The entire project is an example of precise work in the FMCG sector, where it is important to combine aesthetics, brand strategy, and functional packaging into one consistent system.
