For Lycée Français de Prague, we activate parents consistently – and with results

Over several years, we have systematically built and developed recruitment communication for Lycée Français de Prague focused on kindergarten enrollment. Each year, we introduce a new, dreamlike visual concept designed to engage parents of three-year-old children — fresh, playful, full of color and optimism. At the same time, we carefully maintain the continuity of the school’s visual identity. We respect the brand, work with its color palette, typography, and values, and always introduce only subtle, sensitive refreshment.

This is not just about a beautiful campaign. It is about strategically planned cross-channel communication, a clear message, and consistent audience engagement at the right time. The result is successful annual conversions and sustained interest in enrollment. The numbers speak for themselves — and the fact that our collaboration has continued for several years is the strongest confirmation of both trust and the effectiveness of the established concept.