For the Moravian bakery Kulhánek & Drápal, we developed comprehensive branding and packaging design that began with the creation of the logo and gradually evolved into a cohesive packaging system for the entire range of packaged breads. The goal was to give traditional products a modern and distinctive appearance while ensuring strong visibility in retail environments.
We introduced a clear compositional hierarchy where the logo takes the dominant position, followed by the product name and clearly structured information. At the same time, we created a systematic color concept for the packaging, allowing individual products to be easily distinguished (e.g., green, blue, red). The result is a consistent packaging design that supports customer navigation while strengthening the overall brand identity.
