For a Prague-based retailer specializing in carefully selected pre-owned luxury watches, we created the new HOROLOG brand – from naming and visual identity to the complete UX/UI design of the website and a clear, user-friendly online catalogue. The result is a confident, minimalist brand identity that combines the tradition of fine watchmaking with a contemporary digital experience.
From Naming to a Distinctive Brand Identity
The name HOROLOG is inspired by the world of horology, naturally referencing watchmaking, precision, and expertise in mechanical timepieces. It is short, memorable, and works equally well in both the Czech and international markets. The logo is based on a geometrically refined wordmark featuring circular cut-outs that evoke a watch dial, mechanical complications, and the movement of a watch mechanism. A black-and-white color palette reinforces the timeless and premium character of the brand.
Building a Brand Based on Detail and Trust
We designed the visual identity as a flexible system suitable for both digital and print applications. The distinctive logo is complemented by the Atyp BL Bold and Atyp Display Regular typefaces, generous use of negative space, and a precise modular layout. The branding feels technical, refined, and confident while allowing the watches themselves to remain the focal point. The identity was further developed for business cards, sales materials, social media, and exterior brand communication.
UX/UI Web Design and Online Watch Catalogue
The website was designed around a clear information architecture, intuitive navigation, and a visual hierarchy that naturally guides visitors from the brand story to the product offering. The responsive UX/UI system is optimized for both desktop and mobile devices and includes product cards, filtering options, and detailed watch pages. The online catalogue combines striking product photography with comprehensive technical specifications.
