#packaging #ice&hot #tea #bercoff #klember #byMAISON
We enjoy packaging design, and even more so if it is a new and original product. Bercoff ordered packaging for their new product line, Ice&Hot teas. They are unique in that you can make them as an iced tea, but they are also suitable for making a hot drink to warm you up.
The brief was to create a packaging that was modern, and reflected the courage and willingness to experiment. That’s why we chose bold pink and lime colours that make the packaging unmissable. As an additional element, we chose a combination of several photographs that our graphic designers had played with, and combined them into a fresh graphic montage. To bring harmony to the label and soften the already sufficiently distinctive elements, we opted for simple typography and a clean, heel-less typeface.
Overall, the packaging for Ice&Hot teas looks fresh and exotic. For Bercoff, we created a design for 2 flavours – mango with passion fruit and yerba mate with elderflower. These teas will definitely get noticed in the shop.
