#hels #packaging #vinegar #design
In our redesign for the Hels brand, we focused on creating a fresh, innovative packaging design that would highlight the natural quality of products like horseradish and vinegar. Our approach incorporated illustrations for the packaging background, adding a visual storytelling element that elevates the brand on the shelf. This design strategy aimed to merge tradition with contemporary aesthetics, engaging consumers through a blend of art and culinary delight.
