For the Lipty brand, we created a complete brand concept — from the name, logo, and visual communication to the final packaging design of the entire product range. The name is derived from the Liptov region, a folkloric area in Slovakia where the brand originates. The goal was to create a playful, memorable identity that references the brand’s origin while appearing modern and distinctive in a retail environment.
We designed a characteristic logo featuring a simple mascot and typography that together form a strong visual symbol of the brand. This motif became the central element of both the communication strategy and the packaging design. The packaging uses vibrant colors and a clear composition, making individual fruit varieties easy to distinguish while maintaining a unified visual system across the entire product range.
The product line includes freeze-dried fruits: blueberries, apples, strawberries, raspberries, mango, and plums. Each variety has its own color code and expressive fruit imagery, strengthening shelf navigation and product recognition. The result is consistent branding and packaging that connects the regional origin of the brand with modern design and clear product communication.
