For this product range, we designed a distinctive packaging concept for dietary supplements that communicates the power of nature and the authenticity of raw ingredients. The dominant element of the packaging design is the illustration of animals — bison and deer — symbolizing the origin of the ingredients and natural vitality. The composition works with contrasting colors, strong typography, and a clear hierarchy of information, ensuring the packaging remains highly readable and visually striking on the shelf.
The design of individual products is unified by a consistent visual style while still allowing easy differentiation through color coding and product names such as Bison Testicles, Bison Liver & Heart, and Elk Velvet Antlers. The result is a coherent packaging design for dietary supplements that combines a premium product character with natural aesthetics and creates a strong and memorable brand identity.
