We created a strong and scalable visual identity for this household cleaning product range. The objective was to transform functional spray cleaners into a cohesive, high-impact brand system that stands out in competitive retail environments. The result is a packaging design that combines bold branding, clear segmentation, and confident visual presence.
The design architecture centers around a powerful brand block featuring the Milit logo, a dynamic gradient backdrop, and a structured label layout. Each product variant — Bathroom, Kitchen, Universal House, and Window & Glass — is distinguished through a clear color-coded base panel, ensuring instant recognition and effortless navigation on shelf. Strong typography and monochromatic appliance imagery reinforce functionality while maintaining a clean, modern aesthetic.
Built for FMCG scalability, the system allows for easy line extensions across new formats and product categories. The consistent label structure, recognizable green bottle, and unified graphic language create a memorable retail presence while communicating reliability and effectiveness. The final result is packaging that not only performs functionally, but strengthens brand equity across the entire household cleaning portfolio.
