The Milit product line represents a comprehensively designed packaging design for dishwasher tablets and cleaning products, developed as part of a long-term strategic collaboration with the client. In the creation process, we built on brand development principles – defining a strong brand block that ensures immediate recognition on the shelf as well as in the online environment. This brand block is based on clearly defined color schemes, typography, and composition, which together create a consistent visual language across the entire product line. Emphasis was placed on modern graphic design that communicates performance, cleanliness, and technological advancement, while also reflecting retail requirements and consumer behavior during quick decision-making.
The product line includes several types of products that together form a complete system for dishwasher care: Power Salt (5in1) as dishwasher salt, Active Power All-in-1 Dishwasher Tabs in variants of 102, 52, and 22 tablets, Cleaning Tabs (4 tabs) for cleaning the dishwasher, and Rinse Aid (750 ml) as a rinse aid for a perfect shine of dishes. Each package works with a sophisticated information hierarchy, where dominant elements (product name, key benefit) are supported by secondary information in the form of icons, pictograms, and functional claims. This approach ensures quick consumer orientation while allowing a broader range of benefits to be communicated without visual clutter.
From a technological perspective, the packaging design was created as a flexible system applicable to various materials and production processes – from cardboard packaging through flexible laminated films to plastic bottles. The execution required precise and often demanding DTP processing, including the adaptation of graphic data for different printing technologies, color profiles, and technological limitations of individual materials. This product line is part of a broader project in which we systematically develop the Milit brand – from strategy, through branding, to a complete packaging design across all products and additional product lines, with the goal of building a strong, consistent, and long-term sustainable brand.
