From the first redesign in 2014 to a bold new transformation in 2026
Some projects mean more to us than simply receiving a new brief. Our collaboration with Rajo Cottage Cheese began back in 2014. At the time, we created the first major packaging redesign and helped the product rise to the position of market leader in Slovakia. The following twelve years demonstrated the strength of both the product and the visual identity, which consumers embraced and learned to recognise reliably on the shelf.
In 2026, Rajo placed its trust in us once again. Twelve years after the first transformation, we had the opportunity to create a second major redesign for Rajo Cottage Cheese. Building on such a successful packaging design means understanding what needs to stay and knowing what is ready to evolve. Our goal was to preserve the brand’s strong recognisability while giving the entire range a contemporary, energetic and confident expression.
New packaging design: a stronger brand, a clearer portfolio
The new packaging design is built around large, expressive typography and a clear hierarchy of information. The Cottage Cheese name takes centre stage, while the distinctive red field with the Rajo logo creates a common visual cue across the entire portfolio. Bold colour blocks differentiate the individual flavours and help consumers quickly find their favourite variant.
Ingredient photography brings the taste closer to the consumer, while a spoon filled with cottage cheese showcases the product itself and its characteristic texture. We also gave strong emphasis to protein content, which is one of the key benefits in this category. Every element has its place within the composition: the brand, product, flavour and functional information work together to create a clear and coherent whole.
The result is a unified packaging system that works seamlessly across classic, flavoured, sweet and protein variants. Each product has its own character while remaining instantly recognisable as part of the same Rajo Cottage Cheese family. The new design delivers a strong visual evolution and creates room for the range to develop further.
The same people, long-term relationships and trust that continues
What makes this project particularly special to us is its human continuity. After twelve years, we are working with the same people again, building on the same relationships and continuing to develop a product whose story we know well. We share decisions, experiences and results from over the years. This allows us to have open discussions, understand the wider context and build on trust that has developed gradually over time.
That is what we see as the essence of our work. Creating design that helps a product succeed while also being a partner to the client throughout its further development. The opportunity to return to Rajo Cottage Cheese after twelve years and be trusted with another major transformation is one of the most valuable outcomes of this collaboration for us.
