#breadway #bakery #lightseries #photography #byMAISON
We created a new packaging design for our client at the beginning of the project and then started creating other communication materials. It’s handy to create a large database of photos right at the start of a project. We do not consider it appropriate to rely on foreign photo databases for the creation of any communication materials. Of course, when dealing with specific products it is correct to have as many of your own photographs as possible that are shot in a consistent visual style. A consistent photographer’s handwriting across the entire portfolio of product and mood photography will ultimately sign off on the cohesiveness of the brand’s visual communication.
Another in a series of successful collaborations by Breadway, a bakery so close to our hearts. The inherently perfect and not only to look at, but also to taste crispy and fresh pastries filled our studio again. We simply love this commission, what more to add. It’s poetry when the whole studio smells of fresh pastries that are sometimes even steaming and we have the opportunity to express ourselves in photography and foodstyling, which is so close to our hearts. We chose a minimal approach that allowed the gorgeous shapes of the pastry itself, its textures and ingredients to stand out. The compositions, as if bathed in the morning sun naturally evoke breakfast scenes which in itself gives the impression of relaxation and tranquility. A series of foodstyling photographs in a simple yet apt way reflects the perfection of the shapes of the bakery products, whose shape alone is perfectly enough to capture the atmosphere.
As always, our production photos feature original backgrounds created by us, in this case wooden boards specially prepared for the scene. The wooden pads under the pastries, the cloths all fit and fit the atmosphere perfectly and are in most cases also finished in our studio to perfectly accentuate the intended atmosphere. We take particular care with the herbs and decorations we use to complete the scene. Sometimes it’s a struggle to find the right basil out of season and it takes time, but in the end it adds life and an inherent touch of freshness to the scene. As always, retouching came in at the end, which took the photo up another level and the result sent to the client completely encompassed their requirements and expectations.